Bulging Biceps and Rock Hard Abs: The Fitness Fantasies of the Modern Man

Last night I watched a TV Documentary about teenagers who had booked their summer holidays on a Greek Island. It was the usual story of sun, sea, sand, sex and the obligatory sojourn to the STI clinic. However, amongst all the booze cruises, vomiting and horrific initiation games came an almost hidden strand of thought that I found particularly interesting.

Physical Ideal verses eat a Meal

For many years now there has been an observation that the media portrays an idealised image for women to aspire to. From Heroine Chic to the bootylicious curves of Beyoncé, there are definite ideals of attractiveness. We absorb these subconsciously and, rightly or wrongly, aspire to achieve for ourselves. Magazines scream out at you from newsagent’s stands telling you about the latest look that you can achieve. When you then read the article inside the magazine and realise all the maintenance that the look involves, you know that you will probably end up spending a lot of money and a lot of time shaving, plucking, dying, sticking and styling to look the way that you want. I would often think (slightly enviously), as I glued in hair extensions, painted my nails and applied fake tan, that if I was a man then I wouldn’t have to worry about this kind of thing. However, from what I’m starting to observe, this is no longer the case.

Grecian Gods

One perfectly coiffed young man appearing in the documentary declared that he waxed every part of his body excluding his legs because and I quote, “The ladies like it don’t they?” It seems that gone are the days where men wouldn’t be seen dead visiting a beauty salon. The modern man plucks his eyebrows, straightens his hair and books in for a manicure and spray tan. The cover images of Men’s Health Magazine show hairless, tanned creatures with enormous biceps and washboard stomachs. It seems that aspirational aesthetics is no longer simply a feminist issue.

“I’ll have a Pint of Your Best Whey Protein My Good Fellow!”

Feeling under pressure to have the kind of body that other men envy and women salivate over, male gym memberships are currently rocketing in number and the sales of whey protein shakes are noticeably increased. Health and fitness suddenly isn’t enough, muscle bulk and low body fat is now the craved-for ideal. The positive offset of this wanted aesthetic is that young people are seriously thinking about their health and fitness. In a society that on the other hand is suffering from a huge obesity epidemic, this can only be a good thing.

The key is to be sensible about what you want to achieve and how you plan to go about it. When joining a gym, always book at least an initial consultation with a personal trainer so that they can advise you on the safest way to achieve your ideal physique. Also, never skip your equipment induction; it is required for a reason. It may seem like a cheap option to research on the internet and lift home weights, however, learning to lift weights correctly and the best protein powders and health supplements to use is extremely important to avoid accidents and injury.

Messi vs Ronaldo

It is the question in every football fan’s mind. It is one of the most mind boggling queries of all time. As a matter of fact, it is right up there with, “Is the world coming to an end in 2012?” But sadly, it is a question that sorely misses a unanimous answer. The question is “Who is a better football player, Cristiano Ronaldo or Lionel Messi? When the great football team giants like the Barcelona and the Real Madrid collide, the real battle takes place between its respective titans- Messi and Ronaldo.

To come nearer to an accurate answer, one must take a closer look at the lives, accomplishments, statistics and setbacks of both the players. Let us start with the Portuguese forward and the Real Madrid player- Ronaldo. He hails from a small town, south of Portugal and became an accomplished football player by the time he turned a teenager. He has previously played with the other Premier League heavy weights such as Liverpool and the Manchester United. He constantly strived and pushed himself to the limits to live up to his idols such as David Beckham and George Best. He has amassed an astounding number of titles and awards in his time, which include PFA Player of the year, World Soccer Player of the Year and FWA Footballer of the Year.

Messi, in all manner of speaking, is Ronaldo’s Argentinian counterpart. He is Barcelon’s defender and the captain of the Argentina national team. He was the winner of the prestigious Ballon d’Or in 2009. Lional Messi’s profile is cluttered with plaudits the likes of which include, FIFA World Player of the Year, FIFA Ballon d’Or and the UEFA Best Player in Europe Award. He also has an Olympic gold to show for his victory in 2008 Beijing Olympics. In 2005, Messi was the top scorer of the FIFA World Youth Championship.

When compared to Ronaldo, Lionel Messi’s statistics are not even a bit further behind. They stand neck to neck when it comes to skills, goals scored, remuneration and worldwide stardom. In 2009, Cristiano Ronaldo became the world’s most expensive player when he signed with Real Madrid for a fee of Dollar 131 million. That record was beaten by Messi when he recently renewed his contract with Barcelona at Euro 27.5 million. This has caused Ronaldo a great deal of frustration who in turn has retorted with threats that he would leave Real Madrid, unless and until he is compensated handsomely.

Benefits and Risks Associated with Sector Funds

One of the many ways to invest in mutual funds is to park your money in a particular sector of the economy. This explains the name of the fund, which offers a chance of portfolio diversification. Another way of defining sector funds would be a stock, exchange traded or closed-ended fund that invests only in a specific sector or industry of the economy. So, while investing in a sector as per your knowledge can turn out to be fruitful, but at the same time an investor of sector funds should also stay cautious on the greater degree of risk it carries in case that sector witnesses a downturn.

Further, it would be wise to review the many benefits and downsides of investing in sector funds, before you put your hard earned money at stake.

Benefits of Investing in Sector Funds

It offers investor a chance to invest in a completely different sector, giving them the exposure that they lack.
When investor senses that a particular sector might do well and hence the performance of stocks will go up, they can consider a sector fund of for a particular individual stock.
If a company acquires new technology, the investor can instead of investing in the stock of the company can go with investing funds towards the technology sector that holds the company’s stock.
This gives an opportunity to profit from favorable fund in the sector that too while avoiding company specific risks.
It allows diversification between different sectors of the economy, thus we have assortment sectoral funds across multiple industries, which can acquire better returns than diversified equity funds.

Disadvantages and Risks of Investing in Sector Funds

As the fund is invested in only in a specific sector, the risk of getting affected is high.
Sector funds each year are both amongst the best and worst performers. Also, each year the position of the best performing sector funds change drastically. This clearly indicates high volatility that these funds are subject to.
Different sectors perform differently at various points in a given economic cycle. While some perform well in a bull market, others can do well even when the markets are not performing so well. This makes their past performance a non-reliable indicator.
Entering the market at the wrong time can again turn out to be riskier. Especially sub sector funds are trickier as compared to broader sectors, because of the narrow focus they have, which makes them prone to a risk in a given economic cycle.

Who should invest?

Those who work in that particular sector and have specialized knowledge of how it works. Though then that person is risking his own funds, as well as his salary in case the performances happen to be otherwise.
This fund is focused for those who aim aggressive growth, so you must invest in sector funds only if you feel you can bear the risk.
Investors seeking higher returns over time.